Brand Identity Package: purpose, core values, tone, visual, friends & associations, pay-off, design
Puck is a strong woman who helps high-educated and top-business women to reach their full potential in the working place. She uses presentation coaching as a tool to have more impact and exceed their expectations. Puck's personality shines through in her personal approach: she wants to empower people by being upfront. There's no reason to hide or shy away. This is the moment of truth and the time to show yourself.
The brand identity of 'met Puck' is clean, clear and transparent. With nude, easy colors and graphic, strong lines, combined with photography of real people who dare to show their strength and weaknesses to the world.