Method is probably the coolest soap brand in the world. Originally from the United States and founded by two young friends (a chemist and a designer) they created a cool and sustainable product. Making the soap and home care cleaning category exciting again. For their entry in the Dutch market we were asked to create a launch campaign, including a press launch event, online presence, instore - and trade activation. We created the 'Clean Happy' campaign, a colorful story of a quirky cleaning guy that shows that cleaning is not a chore but a easy and fun activity. It would introduce Method to their Dutch target group of young happy moms, reinforce their brand identity and product portfolio and grow their 'People against Dirty' community online.